Selling a Home for the Second Time: Here Are 5 Tips to Follow

Being a successful Realtor, you have repeat customers throughout your career. A buyer from the past might come back and want to list their home for sale or a listing from the past might come back on the market to resell. There are many tactics and things to consider when listing a home that was already part of your inventory in the past. These five tips will help with those listings that come back on the market.

The first tip to remember is that you know the great features the property has to offer. This pre-existing knowledge of the home gives you confidence in reselling. This is something you have over the current owners and potential buyers. With this knowledge comes the downside of knowing the negative aspects. This can be a positive as it gives you the opportunity to anticipate any hang-ups that might occur.

Second, get familiar with anything that has changed in the home. More than likely the owners that purchased the home from you have made some changes. There could be some little changes or a full-blown renovation. A positive in your corner would be if the owners invested in changing things that you wanted to be changed the last time you listed the home on the market. A good Realtor will still want to make sure the home is market-ready and suggest any “impactful tweaks” that could spruce it up before it goes back on the market.

Thirdly, bring in a fresh set of eyes when getting the home ready to list. If you are selling a home you have sold in the past, you might want to take a different approach when showing the listing again. More than likely the styles have changed since the first time you sold the home. A different designer or decorator will come in with a fresh set of eyes and ideas.

The fourth tip is to start with new marketing materials. Unless the home comes back on the market six months or less from when you sold it more than likely there are changes that have been made to the home. Take the time to create new marketing collateral. A fresh new start might just be the ticket to sell the home.

The last tip is to always think twice. This applies to those “problem properties” that you have listed in the past over and over again. There are some great questions to ask when considering relisting these unique properties. Do they receive frequent offers on the home? Or do they report frustrations with the floor plan? Is it just the price? Compare the reasons it has come back on the market and analyze if it is better just to pass on the listing.

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