What should agents know about the Green House Market?

All an agent needs to know can be found at the National Association of Realtors Green Designation.

Preserving our environment is a very important factor in today’s world. Going green is not just a choice but a way of life. When it comes to homes, there are green homes out there to be sold. Here are eight facts all agents should know when it comes to the green housing market.

Green Certified Homes

Green-certified homes are not just energy efficient but also official and governed. There are certifications that must be met in order for a house to be deemed green certified. The water, energy, site design, intelligent use of resources, quality of the indoor environment, and overall home operation and maintenance are reviewed to see if they meet certain criteria for environmental friendliness. The U.S. Green Building Council (USGBC) sets LEED standards in order for a home to be LEED-certified.

Green Designation for Real Estate Agents

If agents want to learn more about green homes, the National Association of Realtors has created a Green Destination. This is where agents can learn more about sustainability and energy efficiency in real estate through classes or online. Once the agent has done this, they can take an exam to earn the Green Designation. Becoming Green Designation gives you access to marketing tools, market research, understanding of green homes and how to market them, and inclusion in the online Green directory.

The Green Standard

A home does not have to be necessarily certified but can have green home features that can be highlighted. Agents can use these green home characteristics to appeal to this niche market that loves sustainable living conditions. These features can include solar panels, installation of energy-efficient appliances, and construction using recyclable materials, such as flooring.

Energy Efficiency Saves Money

Energy efficient homes can save money on utilities. Energy Star-certified appliances can help add value to a home and reduce utility costs. A seller can get an energy audit on their home which will give buyers an idea of home much energy the home uses and how much that can save with a sustainable home.

Green Homes and Landlords

Renters can also benefit from a green home as well as landlords and investors. There are tons of tenants who are looking for a sustainable home. Green homes use less electricity and water so utility bills will be lower.

Preservation of the Environment

A green home will preserve our natural resources. This is a great way that homeowners are taking action to improve and preserve our world. Ways to do this are using recyclable materials and energy-saving components.

Safety and Peace of Mind

Green home standards are built with specifications in mind. These requirements will hold builders accountable for your peace of mind. Buyers can be reassured that the home they are purchasing is safe and efficient.

Saving Money and the World

Millennials who make up the largest growing niche in the real estate market love saving money and saving the planet. These homebuyers are looking for a sustainable and affordable home. Agents can push green homes and list all of the incentives that come with a green home.

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